The other day a friend asked me, “Jim, was the Super Bowl ad really worth it?” Without question, absolutely yes! Even USA TODAY described our ad with Pam and Tim Tebow a “Touchdown!” The pre- and post-game response has been beyond our wildest dreams.
Take the mountain of “free media” leading up to game day and the on-going post-life presence in YouTube Land and other news sites. Our YouTube channel has already garnered 756,423 views of the in-game spot!

Jim Daly is a husband, father and President of Focus on the Family and host of its National Radio Hall of Fame broadcast. His blog, Daly Focus, is full of timely commentary and wisdom designed to help you navigate and understand today’s culture. His latest book is Marriage Done Right.