Are you a fan of the predictably poignant but proudly and admittedly syrupy and sappy Hallmark Christmas movies?
The Hallmark Hall of Fame franchise, which dates back to 1951, is the longest running prime time series in television history. Although the specials have evolved over the years, the concept of using feel-good entertainment to market a company’s products has to go down as one of the most brilliant moves in the history of retail sales promotion.
